*This is a blog post that I am writing for an assignment in my Advertising class. The assignment was to analyze a website’s homepage aesthetics.*


Meet Trello. It’s probably one of my favorite organization tools ever. But besides the fact that it’s a really useful tool, it’s also very aesthetically pleasing to those who reach its homepage.

You might not have any idea what Trello is, but once you arrive to the homepage, it’s pretty easy to figure out. The name is listed clearly right in the top center, then underneath in the subheading, you understand just what exactly you can do with Trello: Organize anything, together. This implies that not only can you organize information, but you can collaborate with others.

The button underneath the text allows you move forward with a clear call to action, saying Sign Up, It’s Free.

Screen shot 2014-03-04 at 3.20.57 PM

In case you’re still wondering what Trello is, there’s a handy video underneath that you can watch, which explains Trello and how to use it. Next to the video is a small, simple paragraph giving a longer explanation to complement the subheading. Below this section are three columns that highlight the benefits of Trello, helping the audience to understand why it’s practical and helpful. There’s not too much text, but rather just enough to help you understand what’s going on and why you should choose to utilize Trello for you and your team.

If you want more information, there are some tabs at the top and the bottom to help you learn more and direct you around the site. These are not “in your face” as that would probably be too much information for most people, but they are clearly accessible for those who want to learn more.

The typeface makes a difference on this webpage because it’s very clear and simple to use. Trello is trying to attract a specific audience: Busy, Type A people who want to keep their lives organized while collaborating with others. This is probably why they use a simple font that’s not too “fancy” or “complicated”, but rather it’s easy to read without being distracting. The page also has just enough words to be understood, without too many words to lose people.

The colors are simple. There are two main colors on the page: blue and white. By using only two colors, and two contrasting colors, the main points of the page stand out. It’s not hard to read down the page. You don’t have to search around to find what’s important.

What impresses me about this site is that the design itself will attract the kind of people who want to use the site. I believe this was intentional. If someone gets to the page and feels like it doesn’t have enough information or that it doesn’t have enough design and detail, then they probably aren’t going to be interested in using Trello. However, if they enjoy the simplicity and organization of the page, they will probably want to use Trello to manage projects in their life.

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