Recently one of my clients was a bit turned off at the idea of putting their content on YouTube. As a marketing “professional” (or studying-to-be professional at least), I always always recommends my clients be putting content on YouTube. YouTube is the world’s second largest search engine, and for many of my clients, a good percentage of their target audience is already spending time on YouTube. Why not direct those searches to help them generate some traffic to the website and hopefully generate some new customers?
My client was opposed to putting content on YouTube because as she put it, when she thinks of YouTube, she thinks of a fat guy riding a bike, or other stupid videos. She thinks it’s kind of trashy. She thinks it doesn’t show a lot of class, and therefore by uploading your content to YouTube, you show yourself as a little less classy and a little less than professional.
I’d never had someone tell me that before, so I decided to think about it a little more. In fact, I did more than think about it. I asked my friends what they use YouTube for. And yeah, a majority of them said that they use it for entertainment, but many of them also said they use it to learn and for their classes. Think about it… if you’re looking for information about how to do something, but you can’t actually afford to take a class, what will you do? You’ll Google the information. You will Google “how to change a tire” or “how to cite sources” or “how to get rid of ants” or “how to use Facebook for business” or “how to do a fishtail braid” or so on. If you’re a visual learner and you’ve realized YouTube’s potential, you’ll probably look up a video for it.
If that’s the case, then why should companies not be utilizing that space to inform and educate interested people?
In fact, when you think about it… YouTube is a medium, so it makes sense that you should be able to find various forms of media on there. You should be able to find something funny with cute little kittens AND you should be able to find something to help you take better photos or use photoshop. Think about it. When you turn on your TV at home, at any given time, you can flip through channels and find something funny, something educational, something inspirational, something to do (play a game, like jeopardy or wheel of fortune), etc.
But then. Just to make sure I wasn’t crazy, I found major companies that are on YouTube. You might be surprised. Maybe you won’t be. Here’s a list for you:
- Bed Bath and Beyond
- Best Buy
- Coca Cola
- Vitamin Water
- Home Depo
I’ll stop there…. but it looks like I’m not the only one who thinks there’s some benefits to companies being on YouTube.
What about You?
What do you think? Do you think YouTube has turned into just a trashy place for entertainment, or is there worth in companies sharing valuable information on there? Post your thoughts below! Thanks for stopping by!